We know most small, local lawn care companies do not have much left in their budget for marketing, especially when they are just getting started.
If your lawn care business seems to be invisible on Google and you can't afford a website, SEO, or marketing company to handle representing your business online just yet, this article is for you.
If you want to know what it costs to hire a marketing agency that specializes in working with small lawn care companies, contact us or learn more on our marketing agency for lawn care companies website.
Check Out PremierLawnServices.com For Website Design Ideas
Jim Barrett is the owner of Premier Lawn Services in Fayetteville, NY. He's been working with the owner of iGoPro Lawn Supply for years now and we are still working together to this day. Jim is an ideal client because he is truly a wealth of knowledge and knows how to snap a photograph!
Jim did a great job of helping us tweak the words we put on the pages of his website to tailor them to his area and how his business offers the services. He is also excellent at snapping photos!
Check out his website to see what we mean. Visit Premier Lawn Services website to learn more about their lawn care business in Fayetteville, NY. We highly recommend to read through this article to know what is really important first! We'll have another link to Premier Lawn Services' website below.
Let's Break Down The Homepage of Premier Lawn Services To Understand Why Their Website is Effective
Jim gets a lot of compliments on his website. Since we did design the website, we will take some of the credit for that, but as already mentioned, Jim provided us with awesome photos and did a great job helping us customize the words on pages to accurately portray his business to website visitors.
If you go his Premier Lawn Services' website, the first thing you see is called 'above the fold.' Above the fold is a term used to describe the part of a webpage you see before scrolling. We have the mobile and desktop above the fold screenshots below for your reference.
Your Website Must Look Good on Computers and Mobile Devices
The content is basically the same on both versions of Premier Lawn Services' website, but it is re-structured for the screen size. This is very important as more than 50% of searches for lawn care companies occur on mobile devices.
Below the header or menu area, the first thing you see is the headline, or H1 tag, which is Premier Lawn Care Services in this case. We essentially have the business' name in this headline while also including the main keyword for this page, "lawn care."
Below that is some paragraph text that makes if very clear what the company does, where they do it, and that they are accepting new clients! Can you see how a website visitor would appreciate this info in such a prominent place? They can quickly decide if they clicked on the right website from the Google search results.
Below that we have what is called the 'hero image.' This is a picture towards the top of the page that should have a big impact on your ideal clients, assuming they are the ones being attracted to your website. SEO is what will attract your ideal clients to your website, or ads such as Google search ads, but in this article we are focusing on the website design which really does go hand in hand with SEO, or search engine optimization.
The image is clear - hire Premier Lawn Services if you want a dark green weed-free lawn. The contrast between Jim's client's lawn and the neighbor's lawn is very obvious! The photograph itself is unedited but we added some graphics to it to help make the message very easy to understand.
Build Credibility With Photos and Reviews
Below the hero image we have another headline, now an H2 tag, and more paragraph text, and then an embedded review carousel.
The sentences are short, sweet, and to the point. The reviews speak for themselves. We cannot stress enough how important it is for your business to collect online reviews. These are 'real user signals' that search engines and potential customers alike love to see! The best places to collect reviews for a lawn care business in order are Google, Yelp, and Facebook.
Awesome Photos With Corresponding Text Gets Results
As you continue to scroll down the homepage you will see 3 photos with text adjacent to them on computers or below them on mobile devices. 2 of these photos are 'branded' meaning the company logo is found within them and the other is a leaf removal services in progress which makes it pretty clear that Premier Lawn Services is out and about actually performing these services for clients already!
The text on your homepage should be strategic and focus on getting your main points across to the website visitor. Many times the homepage is all someone will view before they decide to leave. Make sure they get all of the info you really wanted them to know on the homepage!
State Your Guarantee & Make Your Website Personable
Guarantees are a great way to gain trust. The fact of the matter is most people will not even take you up on your guarantee if an issue does occur with their service and they believe you are an expert and doing everything they are paying you to do. It's important to educate your customers about how your services work - meaning, the average homeowner probably doesn't know it will take 7-14 days for weeds to show signs of dying after a weed control application.
We have Jim's personal guarantee in quotes, with his name, title and picture to go along with it. Now the person on the website can put a face to the business. We highly recommend you put your face on your website and even consider having photos of your key employees on your website's about page.
Make It Clear How Someone Gets Started With Your Lawn Care Service!
The last bit of content before we get to the footer of the website lays out how someone can request their free estimate from Jim and Premier Lawn Services. They offer 4 convenient options - call, text, email, or submit any form found on their website.
One of many contact forms is right there for them to fill out and the phone number and email are also right there for them.
A Lawn Care Website Footer
A lawn care business' website footer should contain a quick overview of all the important stuff! Include your services, your service area, and information such as your business hours, address, email, and phone. We also have a 'schedule here' CTA in the footer.
Sticky Calls To Action
Finally, we have 'sticky' calls to action at the very bottom of the computer and mobile versions of the website. The difference being that the 'call' CTA is left off the computer version since computers do not make phone calls.
We highly recommend having a button always visible for someone complete a quote request form or call your business. You never know what part of what page they will be on when they are ready to pull the trigger and contact your business.
We really love the way this website looks and feels and think a lot of people would tend to agree with us on that.
If you are attempting to handle your website design on your own, please feel free to use this general template for content on your lawn care business website as a guide. Please do not copy and paste any words from this site or any other site for that matter. It will only do you more harm than good in the lawn run as the search engines really do know where that content appeared first.
If you want to talk about hiring us to market you lawn care business, let's talk!
Here is a little more info about working with us.
All we really need from a client to properly market their business is some information from them about how they operate their business and some information about the services they offer in their geographic area - timing, grass types, plant types, problem weeds, and these along these lines so we can create accurate content for their business in their local area.
Some quality photographs is also a must to really make your business look good online. You don't need to hire a photographer either, you just need to use a cell phone with a decent camera, hold it in the landscape position, have a steady hand, and capture everything in the photo that needs to be in the photo for it to get the right message across.
We often write all of the words on our client's websites and give them the opportunity to add-to, edit, or delete content as they see fit, it is their business after all!
You might just be surprised how affordable our services are and the crazy part is we can all but guarantee you will make more money back in profit that you ever pay us! Want to find out? Let's get started marketing your lawn care business today.